The Click It or Ticket program has proven to be very effective in increasing safety belt usage in the public for the state of Alabama. One group of “holdouts” that had been identified on both the national and statewide level was pickup truck occupants. This group has the lowest recorded safety belt usage.
Therefore the “Buckle Up in Your Truck” program was introduced in Alabama in 2005. This program was organized and operated in conjunction with the 2005 “Click It or Ticket” program but focused on the occupants of pickup trucks. This program was found to be successful, and was therefore repeated in 2006 and in 2007.
Alabama was one of eight southeastern states that participated in the initial “Buckle Up in Your Truck” programs.
CRDL’s role in the project is to perform an evaluation of the program results by evaluating data from before and after the media and enforcement campaigns and compile the comprehensive project report for the “Buckle Up in Your Truck” program.
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